Originally, the goal was to create a fully natural range, but after considering the environmental impact of using only essential oils, it was determined that a mostly synthetic range would be more sustainable. This is because producing essential oils requires significantly more land, water, and time compared to synthetic fragrances, which can replicate nature-identical scents without the same environmental cost. Additionally, non-organic essential oils often involve the use of pesticides and herbicides.
Another consideration is the safety of pets, as burning essential oils—particularly tea tree oil—can be harmful to them.
However, for the soap range, essential oils are still used, as it felt important to keep things natural for products meant for cleansing the body.